Website 2.0!

Pink Robot Studios turns 8 months old today, and to celebrate I’m launching a new version of the site.
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Hey there, everyone.

I’m super excited today to launch the new version of the Pink Robot Studios website!

The company turns 8 months old today (woo!), and I thought it was time for a refresh. Don’t get me wrong, I was super proud of the old site, but as the months went on I couldn’t shake the feeling that I could do better.

It’s a feeling I’m sure will return soon, because it always does. Part of being a business owner is having that constant itch in the back of your brain telling you to improve – to go the extra mile, or maybe that you’re not going the required amount of miles at all. Whatever it is, it pushes you to do better. Over the past few weeks, I’ve been harnessing that energy to create a new face for my brand.

The new site is built around a single principle: friendly. From the moment you land on the homepage, it’s already different. There is no navigation bar, there is no cover photo, there is no spoon. I wanted to create something that portrayed the uniqueness of Pink Robot Studios within the first screen. From the first draft, I wanted to take out the navigation bar on the homepage – they’re just not “friendly” enough. I wanted the user to feel like they’re already having a conversation with me as soon as they land on the site.

I also found the perfect spot for Chip, poking out from behind a website screenshot. That’s adorable.

Beyond just looking different from the get-go, the new site needed to continue to be different throughout. I put together a cool little drip/gradient pattern to separate the sections, and in doing so transformed the site into something fun and quirky. I used plenty of box shadows, rounded corners, and white space to create an open and airy environment that creates an aura of friendliness and creativity.

There was one other change I wanted to make from the get-go. As I was browsing around my site a few months ago, I thought: what’s the point of the Contact page? Can’t I just accomplish the same thing with a simple pop-up?

It’s part of my endless quest to “cut the fat.” Overstuffed websites with text content bursting at the seams are a plague across the internet – I even see it in some other web design agencies’ websites. My mantra is to keep it simple. Keep the user asking questions, and eventually that will lead them to the contact form.

Speaking of being led to the contact form, check out the bottom-right hand corner of your screen. There’s a shiny new Contact button there. Send me a message and let me know what you think of the new site!

Here’s to the next 8 months at Pink Robot Studios.

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